Author Archives: Karen Ross, California Agriculture Secretary, and Linda

The Future in Fish

Aquaculture–the cultivation of aquatic animals for food consumption–is an important part of California agriculture, offering a local, reliable, easily accessible, protein-rich food source that can be produced in or near populated urban centers. As the world’s population grows and the demand for fish follows suit, there will be significant opportunity ahead for our fish farmers. Unfortunately, aquaculture production in California …

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State Fair Wine Competition a welcome sign of fair season

  As we look forward to the start of another State Fair season in California (July 12-28), an annual hallmark of preparation has already passed – the State Fair Wine Competition. Each year, wine experts from around the state gather to taste and rate many hundreds of California wines. The judges are wine educators, wine makers, wine journalists, retailers, wholesalers, …

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Strategic Plan a Way to Maintain and Improve CDFA’s Service to Stakeholders

On behalf of CDFA, I am pleased to present the agency’s 2013-2018 Strategic Plan. While strategic planning is essential to any organization, it is often misunderstood, considered by many as merely an internal plan to reach goals and objectives. The truth is quite different, especially at a government agency. Our stakeholders—including anybody who eats—are vital to the success of our …

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State Scientist Day at the Capitol: CDFA’s Experts Show Kids the Science of Agriculture

On my calendar today was a series of events and meetings, each of them important to the future of California agriculture. But one event stood out:  State Scientist Day on the west steps of our State Capitol, hosted by the California Association of Professional Scientists.  This was my annual opportunity to rub elbows with the scientists of the future – …

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Earth Day – Looking to the Future

As we celebrate Earth Day today, I would like to take a moment to talk about the future. In agriculture, we find ourselves considering a future that will include explosive population growth between now and 2050, along with projections that food demand will double. While that represents opportunity for our farmers and ranchers, the challenge they will face is meeting that …

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Guangzhou’s Entrepreneurial Spirit

Guangzhou was the perfect end to our trade mission to China. This vibrant city of 12.5 million in the Pearl River Delta exhibits a unique character that is full of energy and committed to business and economic development. We visited the Jiangnan Fruit and Vegetable Wholesale Market , which is the largest wholesale market for produce in not only China, …

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Shanghai – an Excellent Market for California Agriculture

Our trade mission through China with Governor Brown continues with a stop in the exciting city of Shanghai – home of more than 23 million people and one of the largest cities in the world. It is the commercial and financial center of mainland China. In short, it is an excellent market for California exports, including, of course, agriculture. Governor …

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California and China: Growing Together

As we leave Beijing for Shanghai on China’s high speed rail, traveling at approximately at 180mph through vibrant countryside, it’s exciting to envision California’s future. Governor Brown is embracing that future with an agreement with six local Chinese governments to expand trade and investment opportunities, with agriculture as one of the seven priority sectors of the agreement. As the world’s …

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China Welcomes California!

Pleasant weather and clear skies welcomed Governor Brown’s delegation to Beijing – the first stop on our three-city tour of this dynamic country. As part of the trade delegation, I am here to promote California as a place for business and to build trade relationships that expand exports of California’s food and agricultural products. Several agricultural companies have joined me …

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Ag Day Spurs Innovative Outreach Ideas

Today is the annual California Ag Day at the State Capitol, a time to celebrate everything that farmers and ranchers bring to our state, and a time to reach out to people with our story of innovation and success. It is our responsibility to tell that story with the understanding that it must motviate our younger generations to carry the …

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