CDFA Secretary Karen Ross is in Vietnam this week as part of a USDA trade mission offering opportunities for U.S. companies to engage face-to-face with Vietnamese buyers to build new trade linkages, strengthen existing partnerships, observe U.S. products in the marketplace, and identify emerging trends in Vietnam’s fast-changing markets.
While in Ho Chi Minh City, Secretary Ross visited a promotional event called “Discover United Tastes” at MM Mega Mart, one of the largest hypermarket chains in Vietnam. Featured displays included table grapes, raisins, and cheese – highlighting some of the best of CA GROWN. Other visits included meetings with Dan On Food Corporation, a leading U.S. tree nut and dried fruit processor, and Janbee Corporation, a soybean processor featuring the Sustainable U.S. Soy label.
Exports of U.S. agricultural and related products to Vietnam are just under $3.5 billion, and California’s agriculture exports are valued at more than $336 million.
Secretary Ross is joined in Vietnam by representatives of the California Fresh Fruit Association, California Table Grape Commission, California Walnut Commission, and 11 California businesses.