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Category Archives: Agricultural Marketing

Best of Show: California’s finest wine, beer, cheese and olive oil recognized at State Capitol

June 27, 2019   Office of Public Affairs

It’s fair season! With the State Fair coming up July 12-28, judges have been busy tasting and testing some of California’s finest agricultural products for the coveted annual “Best of Show” awards. CDFA Undersecretary Jenny Lester Moffitt joined in the festivities on the west steps of the State Capitol this morning, helping California State Fair officials recognize the “Best of Show” winners from the …

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Almond Festival! Flavor, fun and innovation on the State Capitol’s west steps

June 12, 2019   Office of Public Affairs
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CDFA official heads National Egg Regulatory Officials (NERO) organization

March 29, 2019   Jay Van Rein, CDFA Office of Public Affairs

CDFA Egg Safety and Quality Manager Tony Herrera has been elected president of the National Egg Regulatory Officials organization (NERO). This is his second time serving as president of NERO. Herrera’s responsibilities at CDFA include planning, directing, managing and overseeing a statewide regulatory food safety, quality and grading program for shell eggs and egg products that are marketed in California. …

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Posted in Agricultural Marketing, Food Safety, Uncategorized | Leave a comment

Apple Hill – the season is upon us

October 18, 2018   Office of Public Affairs

With Fall now in full swing, Californians are again starting to turn their attention to El Dorado County’s Apple Hill, which is in the midst of its 2018 production season. Here’s an encore presentation on Apple Hill’s draw as a agritourism destination, from CDFA’s award-winning Growing California video series

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Meet the new apple boss: Gala – from The New York Times

September 4, 2018   Office of Public Affairs

By Niraj Chokshi, The New York Times After more than a half-century as America’s most-grown apple, the Red Delicious is on track to be ousted this year by a sweet, juicy, young upstart: the Gala. That’s according to the U.S. Apple Association, a trade group, which released its production forecast for 2018 last week. “It’s the beginning of the end,” …

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Road Trip! “Scrumptious California Tour” shows foodies the salad bowl of the world

April 11, 2018   Office of Public Affairs

Get your foodie passport ready to tour scrumptious California veggie country! With over 970 thousand acres of harvested vegetables, melons, and strawberries, the just released USDA NASS Vegetables 2017 Summary places California at a whopping $7.85 billion in vegetable production – over half of the U.S. total of $13.8 billion. Where are all of these amazing crops grown? Let’s take a trip …

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Posted in Agricultural Education, Agricultural Marketing, Specialty Crops | Leave a comment

A look back at Ag Day 2018

March 23, 2018   Office of Public Affairs
Posted in Agricultural Marketing, Climate Change | Leave a comment

California Ag Day 2018 – photo highlights

March 20, 2018   Office of Public Affairs

Our Ag Day 2018 celebration on the steps of the California Capitol was a lot like California agriculture: a little of everything. We had enough raindrops to keep things growing, and enough food, flowers and fun to fill every cowboy hat in the place. Our exhibitors embraced this year’s theme of “Climate Smart – California Grown” with plenty of handouts, demonstrations and messages about all …

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Posted in Agricultural Marketing, Climate Change, Climate Smart Agriculture | Leave a comment

California-grown coffee generating a buzz – from NPR

February 26, 2018   Office of Public Affairs

By Jodi Helmer In most coffee shops, you can choose a cup of joe brewed with beans from countries like Ethiopia, Colombia, Costa Rica and Yemen. Now, a new crop of coffee growers is working to get coffee brewed from California-grown beans included on those menus. When Mark Gaskell moved to California after working in coffee-growing regions in Central America, …

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Posted in Agricultural Marketing, Specialty Crops | 1 Comment

Video – Happy holidays from the California Almond Board

December 22, 2017   Office of Public Affairs
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