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Category Archives: Agricultural Marketing

China Welcomes California!

April 9, 2013   Karen Ross, California Agriculture Secretary, and Linda

Pleasant weather and clear skies welcomed Governor Brown’s delegation to Beijing – the first stop on our three-city tour of this dynamic country. As part of the trade delegation, I am here to promote California as a place for business and to build trade relationships that expand exports of California’s food and agricultural products. Several agricultural companies have joined me …

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Governor Brown Visits CDFA

April 3, 2013   Office of Public Affairs

Governor Edmund G. Brown Jr. stopped by this week at the monthly meeting of the California State Board of Agriculture, at CDFA headquarters. The board is comprised of gubernatorial appointees. The governor pointed out that he last attended a state board meeting during his first time in office roughly 35 years ago. He also expressed his appreciation for the work carried out by the board and stated his …

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Ag Day Spurs Innovative Outreach Ideas

March 20, 2013   Karen Ross, California Agriculture Secretary, and Linda

Today is the annual California Ag Day at the State Capitol, a time to celebrate everything that farmers and ranchers bring to our state, and a time to reach out to people with our story of innovation and success. It is our responsibility to tell that story with the understanding that it must motviate our younger generations to carry the …

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Perishable Pundit special edition on school salad bars

March 18, 2013   Office of Public Affairs

As the nation and California prepare to celebrate their annual Ag days (March 19 and 20), the produce blog The Perishable Pundit has issued a special edition with a series of reports on school salad bars. It highlights the United Fresh Produce Association’s campaign to increase their numbers, called Let’s Move Salad Bars to Schools. The Planting Seeds blog will …

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Providing Export Opportunities for California Small Business

October 15, 2012   Candy Hansen-Gage, Fresno Center for International Trade Development

This November, foreign buyers from across Asia will travel to Oakland to participate in the ‘Taste of California’,  a mini-trade show and conference  that will highlight the best food products California has to offer. This two-day event will combine business meetings with a conference format that focuses on the trends and innovations within California’s food sector. Trade is all about creating connections …

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CDFA to Offer Food Safety Training for California’s Small Farms

October 10, 2012   CDFA Staff

California’s farmers are as diverse as the crops they grow. The safety of the food their farms produce is paramount. To make sure smaller farmers can take advantage of a comprehensive approach to food safety, the California Department of Food and Agriculture (CDFA)  has developed resources and training with the particular needs of smaller operations in mind. The program, called the Small Farm Food Safety Project, is …

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Baby Boomers passing baton to Millennials, with changes expected for food industry.

October 3, 2012   Office of Public Affairs

Findings from a joint study announced recently by Jeffries, a global investment bank, and AlixPartners, a global business advisory firm, suggest that demographic shifts between now and 2020 will drive significant changes in the food industry. The study, called Trouble in Aisle 5, tracks the buying habits of Millennials, defined as those born between 1982 and 2001. By the start of the …

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Thoughts on a Successful Trip and the Endless Opportunities for California Exporters

June 21, 2012   Karen Ross, California Agriculture Secretary, and Linda

Our California trade delegation concluded our trip to Asia last week with a visit to Seoul, South Korea – the Land of the Morning Calm. This is an English translation of the meaning of Josean, a long reigning dynasty in Korea. Korea, like China, is full of potential! Our trade delegation was excited by the number of high quality trade …

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California Food in China – A Reputation for Safety and Quality

June 14, 2012   Karen Ross, California Agriculture Secretary, and Linda

In the many meetings I’ve attended in Shanghai this week, one theme resonates over and over again – the excellent quality and food safety provided by California farmers and ranchers. California products have a strong reputation, which has helped generate more than 350 meetings with members of our trade delegation in the short time we have been here. A couple of companies …

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Sacramento Bee – Two organic certifying agencies plan merger to become nation’s largest

May 30, 2012   Office of Public Affairs

http://www.sacbee.com/2012/05/29/4521806/two-organic-certifying-agencies.html California Certified Organic Farmers and Oregon Tilth, two of the nation’s largest third-party organic certification agencies, are joining forces in hopes of raising the visibility and consolidating the clout of West Coast organic farming. A merger was approved by the boards of directors of both groups. Members of both organizations will be asked to ratify the merger before Oct. …

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