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Category Archives: Agricultural Marketing

Still the People’s Agency 150 Years Later – Happy Birthday, USDA!

May 15, 2012   Karen Ross, California Agriculture Secretary, and Linda

For producers and consumers of food, this is a sesquicentennial like no other. Two weeks ago, we celebrated the 150th anniversary of the signing of the Morrill Act, the single piece of legislation that laid the foundation for the modern agricultural marvel we enjoy today. And now, it’s the 150th birthday of the USDA – as Abraham Lincoln called it, …

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Posted in AG Vision, Agricultural Education, Agricultural Marketing, Alternative Fuels, Asian Citrus Psyllid, Climate Change, Community-based Food System, Dairy, Environment, Farm Bill, Farmers' Markets, Food Access, Food Safety, Glassy-winged Sharpshooter, HLB, Integrated Pest Management (IPM), Invasive Species, Pierce's Disease, Specialty Crops, Trade, Uncategorized | 1 Comment

Singapore farmers inspire with innovation and commitment to community

April 23, 2012   Karen Ross, California Agriculture Secretary, and Linda

In California, I have the opportunity to meet with farmers almost everyday, and it’s a point of pride that they are widely admired for their innovation and support of local communities. What was inspiring about my trip to Singapore, a nation with less than two percent of land dedicated to farming, is that the “California spirit” of farming is strongly …

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Posted in AG Vision, Agricultural Education, Agricultural Marketing, Community-based Food System, Trade, Uncategorized | Tagged , , , | Leave a comment

Ever thought about exporting? CDFA hosts new program to introduce California’s farmers, ranchers, and food processors to international trade

April 16, 2012   CDFA Staff

The California Department of Food and Agriculture, in cooperation with the Western United States Agricultural Trade Association and the California Centers for International Trade Development, will be hosting three seminars across the state to promote export services and encourage companies to participate in the international marketplace. These seminars will focus on local, state and federal programs that are designed to …

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Posted in Agricultural Marketing, Trade | Tagged , | Leave a comment

A look back at last week’s Ag Day festivities

March 27, 2012   Office of Public Affairs
Posted in AG Vision, Agricultural Education, Agricultural Marketing, Community-based Food System, Food Access, Specialty Crops, Uncategorized | Tagged , | Leave a comment

News Advisory – Ag Day on March 21

March 19, 2012   Office of Public Affairs

http://www.cdfa.ca.gov/egov/Press_Releases/Press_Release.asp?PRnum=12-007 WHAT: Ag Day 2012 is the California agricultural community’s annual opportunity to give legislators, Capitol staffers and the public a chance to see what’s new down on the farm. California’s farmers and ranchers provide food, fiber, flowers and more for all of the Golden State’s citizens and many more around the world. Award-winning farmers will be honored, as will …

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Posted in AG Vision, Agricultural Education, Agricultural Marketing | Tagged | Leave a comment

Communicating to the Consumer in a Changing Marketplace

February 17, 2012   Bill Bishop, Brick Meets Click

 Turmoil in the retail marketplace and new technology are opening opportunities for California food and agriculture.  The turmoil shows in the increasingly competitive retail and food service marketplace, which is changing the way, where and how people buy food.  The technology impact is clear in the consumer’s growing use of the internet. As retailers and food service operators strive to …

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Posted in Agricultural Marketing, Food Access | Tagged , , | 1 Comment