Tag Archives: agricultural marketing

Looking Back at the China Trade and Investment Mission

April 19, 2013   CDFA Staff

As CDFA Secretary Karen Ross and the entire California delegation return from the China Trade and Investment Mission, we thought we’d take a look back at the stops they made along the way to promote trade and forge new relationships. California’s agricultural exports to China are on the increase – up 25 percent last year alone – and this trip has …

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Communicating to the Consumer in a Changing Marketplace

February 17, 2012   Bill Bishop, Brick Meets Click

 Turmoil in the retail marketplace and new technology are opening opportunities for California food and agriculture.  The turmoil shows in the increasingly competitive retail and food service marketplace, which is changing the way, where and how people buy food.  The technology impact is clear in the consumer’s growing use of the internet. As retailers and food service operators strive to …

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Posted in Agricultural Marketing, Food Access | Tagged , , | 1 Comment