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Category Archives: Agricultural Marketing

Secretary Ross to appear at 2017 Rose Parade festivities to promote California Grown flowers

December 27, 2016   Office of Public Affairs

As part of the upcoming Rose Parade festivities, CDFA Secretary Karen Ross will once again join the Buy California Marketing Agreement (BCMA) and the California Cut Flower Commission (CCFC) on December 31 to recognize Cal Poly campuses at San Luis Obispo and Pomona as well as FTD Inc. for their commitment to California’s flower farmers. Secretary Ross will also bestow a certification …

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#Farm2Fan video series – Pistachios in Earlimart

November 1, 2016   Office of Public Affairs

California Grown and Visit California are teaming up to produce the #Farm2Fan video series, profiling farms throughout California and fans of those farms who stop by for a visit.  

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#Farm2Fan video series – Kingsburg Family-Farmed Blueberries

September 20, 2016   Office of Public Affairs

California Grown and Visit California are teaming up to produce the #Farm2Fan video series, profiling farms throughout California and fans of those farms who stop by for a visit.

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Wine Month in California – two videos

September 16, 2016   Office of Public Affairs

Governor Brown has proclained September as ‘Wine Month’ in California. In connection with that CDFA offers two encore presentations from the Growing California video series: “Wine Connections,” an overview of wine tasting; and “Love on the Vine,” the story of Ceja Vineyards, a family winery with humble beginnings.

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Agritourism: UC Small Farm Program posts wealth of webinar info online

August 9, 2016   Office of Public Affairs

From the UC Small Farm Program Are you one of the thousands of California farmers and ranchers who invite the public to your land to shop at your farm stand, pick their own fruit, taste wine, stay the night, learn a skill, enjoy a festival, or tour your operation? Are you a tourism professional noticing increased interest in agritourism from …

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California Wine Shows Strength in Challenging Economy – from Wine Institute & CAWG

August 8, 2016   Office of Public Affairs

2015 Annual Economic Impact Grows to $57.6 Billion in California, $114.1 Billion in U.S. The California wine and winegrape sector and allied businesses deliver a total economic contribution of $57.6 billion annually to the state’s economy and $114.1 billion annually to the U.S. economy according to a new report commissioned by Wine Institute and the California Association of Winegrape Growers. …

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Farming gets high tech in bid to offer locally grown produce – from the Wall Street Journal

April 25, 2016   Office of Public Affairs

By Ruth Simon A crop of startups have emerged in recent years to grow vegetables on city rooftops or turn old factories into indoor farms. But their quest for locally grown lettuce is running into challenging business realities. BrightFarms Inc. last year pulled the plug on a planned greenhouse in Washington, D.C., 10 months into the process of getting permits, …

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Rose Parade gives Cal Poly students a head start in promoting California agriculture

December 23, 2015   Karen Ross, Secretary, California Department of Food and Agriculture

One of my favorite traditions as secretary is the Rose Parade on New Year’s Day. Each year I have an opportunity to join our colleagues from California Grown as they certify that a select number of floats are comprised of at least 85 percent flowers and plants grown in California. This year, for the fifth year in a row, we …

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“Say Cheese!” the latest video from the Growing California series

December 22, 2015   Office of Public Affairs

“Say Cheese!” is a profile of the Fiscalini Cheese Company of Modesto, California. This is the latest segment in the Growing California video series, a partnership with California Grown.

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California leads the nation with $2.88 billion in horticultural sales

December 16, 2015   Office of Public Affairs

SACRAMENTO – California leads the nation with $2.88 billion in horticulture sales, according to the 2014 Census of Horticultural Specialties report released by the U.S. Department of Agriculture’s National Agricultural Statistics Service (NASS). Of the $13.8 billion total horticultural sales in the U.S., 21 percent were from California. This report contains the results of the tenth Census of Horticultural Specialties …

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