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Category Archives: Agricultural Marketing

National Manufacturing Month – Recognizing where the harvest leads

October 14, 2015   Karen Ross, Secretary, California Department of Food and Agriculture

For a lot of our farmers here in California, this is about the time of year when we stand back with pride and a little relief that the harvest is done. There is always plenty more work to be done, but for anyone who has taken part in that annual ritual, it’s a great feeling. It’s an achievement, a milestone, …

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Posted in Agricultural Education, Agricultural Marketing, Trade | Tagged | Leave a comment

Food hubs a valuable tool for farmers and consumers – from the Sacramento Bee

May 15, 2015   Office of Public Affairs

By Edward Ortiz, Sacramento Bee When employees at technology giant Oracle sit down to lunch, they often eat produce grown in Yolo County’s Capay Valley. The fruits and veggies come from the Capay Valley Farm Shop, which buys from more than 40 farmers in the valley and delivers to chefs that work in restaurants and institutional cafeterias, primarily in the …

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A Day in Marin: Farmers Share a Passion for a Place Called California

April 30, 2015   Karen Ross, California Agriculture Secretary, and Linda

“A day in Marin.” Say that out loud to someone from California’s Bay Area, then stand back and watch the reaction. “Well, I could reschedule that meeting, move some things around…” It’s something you want to do, someplace you want to be. And agriculture is a big part of the reason that’s true. California is dotted with locales like this, each …

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Posted in Agricultural Education, Agricultural Marketing, Conservation, Dairy, Environment | Tagged , , , , , , | 1 Comment

Ag Day is Coming! Mark Your Calendars!

March 2, 2015   Office of Public Affairs

California Ag Day is scheduled for Wednesday, March 18 on the west steps of the State Capitol. Join CDFA and our partners, California Women for Agriculture and the California Foundation for Agriculture in the Classroom, for this outdoor, springtime event complete with tractors, livestock, flowers, delicious samples, educational materials, cowboy hats, charros, and more. This year’s theme is “California Agriculture: Breaking New Ground.” …

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Export Training Course Comes to CDFA

February 25, 2015   Office of Public Affairs

This April, CDFA will be jointly hosting CALAGX 2015 – the only comprehensive export training program available to California’s specialty crop growers.  The program provides intensive training to help companies move their products into foreign markets, led by instructors who are experts in the fields of banking/finance, shipping/logistics and sales & marketing. “The CalAgX Training Program assisted our company by …

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California among states selected by USDA for participation in the Pilot Project for Procurement of Unprocessed Fruits and Vegetables

December 8, 2014   Office of Public Affairs

Pilot will support schools’ efforts to procure more fruits and vegetables; Offers new opportunity that supports local producers and local economies WASHINGTON, December 8, 2014 – Today USDA announced the selection of eight states to participate in the Pilot Project for Procurement of Unprocessed Fruits and Vegetables, as directed by the Agricultural Act of 2014, also known as the Farm …

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‘Explore Exporting’ seminar comes to Sacramento on December 9th

November 14, 2014   Office of Public Affairs

Small businesses lead the way in U.S. export growth, however many food companies never consider the prospect of going international. On December 9th, the Western United States Agriculture Trade Association (WUSATA), in partnership with California Department of Food and Agriculture and the Centers for International Trade Development, will provide an overview of export resources and training for interested food businesses. …

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What’s Plantable? It’s the new gardening app from the California Association of Nurseries and Garden Centers

September 19, 2014   Office of Public Affairs

We farmers love our tractors, but if you had to pick an official “tool of the 21st century,” you’d probably put the “app” at the top of that list. Apps (mobile device software applications) are a great way to reach the Millennial audience on its own technological wavelength. Our friends over at the California Association of Nurseries and Garden Centers …

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Posted in Agricultural Education, Agricultural Marketing | Tagged , , , , , | 1 Comment

USDA Reopens Chinese Market Access for California Citrus

August 22, 2014   Office of Public Affairs

USDA News Release Washington, D.C. – Aug. 22, 2014 – Agriculture Secretary Tom Vilsack today announced that California citrus farmers will be able to resume exports to China this season. California citrus exports are valued at $30 million annually. “Resuming trade before the start of the 2014 citrus shipping season is the result of a lot of effort by a …

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California food banks to benefit from California Grown promotion

April 21, 2014   CDFA Staff

California’s agricultural community has long been a champion of our state’s food banks. The folks over at California Grown have taken a thoroughly modern approach to supporting California food banks: snap a “selfie” and they’ll donate a pound of food. Participants must take a photograph of the CA Grown logo or anything grown or produced in California (think flowers, wine, …

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Posted in AG Vision, Agricultural Marketing, Food Access | Tagged , , | Leave a comment